The Dallaglio Flintoff Internet Marketers

Welcome to, the organization that assisted in spreading the word for Dallaglio Flintoff Cycle Slam 2012 through internet marketing (read more about charities and their need for marketing here).
Between April 23rd and May 18th England rugby international, Lion, and World Cup winner Lawrence Dallaglio and England cricketing legend Andrew ‘Freddie’ Flintoff undertook the ride of their lives.
They cycled 2,872 km across Europe from the birthplace of the ancient Olympic Games – Olympia, in Greece – to the venue for next year’s Olympic Games – London.
This cycle slam raised funds for Cancer Research UK and Great Ormond Street Hospital via Lawrence and Freddie’s charitable foundations. In 2010 Freddie joined Lawrence on his ride from Rome to Edinburgh which raised over £1.4m for charity.
The route was made up of five stages, each of 4 or 5 days, with a rest day in between. The epic journey took them up through Greece, the length of Italy, across the Alps, through the Champagne region, and the legendary one day Paris-Roubaix ride before reaching London. It was a stunningly beautiful and challenging route.

So, how did they manage to get the word out? How did they manage to reach so many people and raise more than £1.4m? First of all, the people involved had friends in many high places with access to a lot of attention; however, the internet was also responsible for the publicity. That is where we come in – we helped this cause through the use of online marketing activities.
It is our goal to walk you through how this was done.
We hope you enjoy!